With richly detailed fragrant notes, the product design is simple and appealing – presented in corrugated cardboard and a brown paper bag.
By offering a single product, the brand is setting out its reputation for having a humble and refined take on scent, without a high price point.Īvestan is offering the fragrance for £38 ($50, €45) for 50ml, and providing a product and experience more commonly associated with luxury design. London – A new Avestan store has opened on Beak Street, offering a physical location for a single unnamed fragrance.Ĭreated as part of a tribute to the late Deciem founder Brandon Truaxe, the store marks the brand’s first move into experiential touchpoints.
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